How Iconic Brands Build Loyalty | Joseph Michelli | Experience Beyond Podcast

Welcome to the Experience Beyond Podcast!

In this powerful episode, host Anand Nigam sits down with Dr. Joseph Michelli—New York Times #1 bestselling author and world-renowned CX expert—to explore how iconic brands like Starbucks, Ritz-Carlton, Zappos, and Mercedes-Benz create emotional loyalty through experience-driven leadership.

🔍 Topic:

Leading with Experience: CX Breakthroughs from Retail’s Most Beloved Brands

🎙️ What you'll learn in this episode:

How great brands earn lasting customer loyalty through human-centered experiences

The real difference between dashboards and decisions

Why "All Business is Personal" in today’s data-driven, disrupted world

How to empower teams to actually live the customer experience

💡 Whether you're a CX leader, brand strategist, or business innovator, this episode offers deep insights on building emotionally resonant, high-performing experiences that your customers will remember—and return to.

📚 Featuring:

Dr. Joseph Michelli

CX thought leader & psychologist

Consultant to world-class brands

Author of All Business is Personal, The Starbucks Experience, and more

Founder of The Michelli Experience

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