The Quirk’s Cocktail Event in Chicago brought together professionals from the marketing-research and insights community for an evening of networking and conversation. Designed as a relaxed social gathering, the event created space for attendees to exchange ideas, connect with peers, and engage with leaders from across the industry. Set against a casual and vibrant atmosphere, the cocktail event complemented the main Quirk’s conference by offering a more informal environment to build relationships, discuss emerging trends, and strengthen collaboration within the insights ecosystem.