Top 15 Best Customer Experience Management Software in 2023

Picture a vibrant marketplace, where entrepreneurs find themselves juggling customer inquiries on various social media platforms, addressing concerns via emails, and managing live chats simultaneously. It's within this dynamic and somewhat chaotic environment that game-changing customer experience management software takes center stage. It transforms the way businesses engage with their customers and serve them. The advantages of customer experience software are countless. This tool empowers businesses to elevate customer satisfaction, gather invaluable feedback, and deliver a consistently personalized experience. However, the market is saturated with various customer experience software. Choosing the right customer experience management could be worrisome. Thus, we have compiled a list of the top 15 customer experience management software to help you make the right choice.

1. Survey2Connect

Survey2Connect stands out as a leading cloud-based Customer Experience (CX) management platform. It offers a comprehensive suite of features such as data collection, benchmarking, customer recovery, and seamless data integration. What truly sets it apart is its user-friendly and intuitive interface, positioning it to the top of the list. Survey2Connect has emerged as a leading player in the realm of customer experience because of its commitment to customer-centricity. Survey2Connect utilizes its cutting-edge AI-powered CX assistant, XEBO to its empower brands to capture and scrutinize feedback with precision and efficiency. This platform enables brands to gather feedback across diverse touchpoints and harness the power of AI-driven actionable insights, driving enhancements in their overall customer experiences. Moreover, Survey2Connect provides competitive and flexible pricing plans that cater to the specific requirements of its users.

Survey2Connect Features:

  • Multi-channel data management
  • Predictive Analytics
  • Reporting/Analytics
  • Sentiment Analysis
  • Survey/Poll Management
  • Text Analysis
  • Dashboard
  • Omnichannel feedback collection
  • Root cause analysis
  • AI-powered analysis
  • AI-generated quick, customized surveys
  • Ad Texting
  • UI/UX Testing
  • Panel Management


  • Flexible Pricing Model
  • Exhaustive question types are available to choose from
  • Real-time dashboard analysis
  • Text and sentimental analysis
  • NPS surveys, CSAT surveys
  • User-friendly interface
  • 360-degree feedback management
  • Customer centric
  • Quality research

Pricing– Competitive and flexible pricing modelG2 rating – 4.7

2. Medallia

Medallia is a powerful cloud-based platform that excels in the field of experience management. It has the capability to collect a wide range of feedback data, both structured and unstructured. This means it can gather feedback from various sources, such as surveys, comments, and reviews, and organize it effectively.Medallia invaluable is its ability to transform this data into intelligent insights. These insights serve as a compass for businesses and organizations in their journey to enhance and manage customer and employee experiences more effectively. With Medallia, decision-makers can make informed choices based on a comprehensive understanding of their stakeholders' opinions and experiences. It essentially acts as a guide, helping businesses navigate the complex landscape of experience management and make decisions that lead to improved customer satisfaction and overall success.

Medallia Features:

  • CRM
  • Dashboard
  • Negative Feedback Management
  • Sentiment Analysis
  • Automated sampling
  • Text analytics


  • Social reputation management
  • Athena AI
  • One of the best NPS surveys and customer journey mapping.
  • Issue tracking and management
  • Health checks
  • Churn risk scoring


  • More expensive than the average
  • Lacks real-time chat support
  • Absence of a free trial and pricing page

Pricing– Contact MedalliaG2 rating – 4.4

3. QuestionPro

QuestionPro offers software to help businesses create and manage surveys. These surveys are used to understand how customers feel, how engaged employees are, and to gather feedback from different groups. QuestionPro is known for providing various options for different types of questions you can ask in your surveys. This means you can tailor your surveys to get exactly the information you need. It is a well-equipped toolkit with a diverse array of instruments to select from for optimal results.

QuestionPro Features:

  • Data Analysis Tools
  • Email Marketing
  • Mass Texting
  • Message Personalization
  • Mobile Survey
  • Multi-Channel Distribution
  • Offline Response Collection
  • Audience Targeting
  • Benchmarking
  • Contact Management


  • 360-degree feedback
  • Live audience polls
  • NPS, CSAT Surveys


  • Complex Interface
  • Limited Survey Designs
  • Expensive Plans

Pricing: Contact QuestionProG2 rating – 4.5

4. SurveyMonkey

SurveyMonkey is a reliable platform known for its user-friendly feedback management system. It excels in offering a diverse range of meticulously crafted survey templates tailored to engage various audiences, including customers, employees, and specific target groups. These templates provide strategic frameworks, ensuring that businesses ask the right questions in the most effective way. This level of precision allows for the collection of not just abundant, but also highly valuable feedback. Ultimately, it empowers businesses to make well-informed decisions and drive positive changes in products, services, and operations.

SurveyMonkey Features:

  • Customizable Branding
  • Data Analysis Tools
  • Email Distribution
  • Feedback Management
  • Live Results Sharing
  • Online Polling
  • Skip Logic


  • User Interface
  • NPS, CSAT surveys
  • User-friendly tool
  • Data collection


  • Survey analysis capabilities lacking
  • Location tracking limitations
  • Expensive
  • Restrictive customization

Pricing- Available on RequestG2 rating – 4.4

5. SurveySparrow

SurveySparrow is a recently launched platform dedicated to enhancing both customer and employee experiences by prioritizing interactive and mobile-friendly surveys. It offers a versatile range of survey options including NPS surveys, offline surveys, chat surveys, and traditional online forms, providing businesses with a comprehensive toolkit for effective feedback gathering. SurveySparrow's dedication to mobile-responsiveness ensures accessibility and user-friendliness across various devices, aligning with the digital-centric landscape. This platform's innovative approach marks it as a solution for businesses seeking to optimize their feedback collection processes and elevate overall engagement.

SurveySparrow Features:

  • Customer Segmentation
  • Dashboard
  • Data Analysis Tools
  • Negative Feedback Management
  • NPS of Customers
  • NPS of Employees
  • NPS Survey Structure


  • 360 feedback management
  • NPS, CSAT surveys
  • User friendly


  • Costly premium-tier options
  • Complex features widget
  • Restrictive single-page surveys

Pricing- Available on requestG2 rating – 4.4

6. GetFeedback

GetFeedback provides a comprehensive feedback management solution that enables customers to centralize all their CX surveys, extracting valuable and practical insights. The platform consistently adapts to its product roadmap and remains open to input and feedback from its clients.

GetFeedback Features:

  • Campaign Management
  • CES Survey Structure
  • Complaint Monitoring
  • CRM
  • CSAT Survey Structure
  • Activity Dashboard
  • Activity Tracking


  • Customer Satisfaction
  • Flexibility of features
  • Survey analysis


  • Intermittently glitchy
  • Limited statistical analysis

Pricing- Available on requestG2 rating – 4.5

7. Alchemer

Alchemer functions as a robust customer feedback management platform. It provides companies with the tools to conduct comprehensive evaluations while upholding data security measures. Through the utilization of Alchemer, businesses can gain valuable insights and enhance their interactions with markets, customers, and employees. This platform serves as a valuable resource for organizations seeking to refine their strategies and strengthen their relationships with key stakeholders.

Alchemer Features

  • Benchmarking
  • Communication Management
  • Community Management
  • Customizable Branding
  • Customizable Forms
  • Dashboard


Engaging featuresCollect unlimited responsesClean reporting system


  • Complex Interface
  • Non-user friendly
  • Limited customization options

Pricing- Available on requestG2 rating – 4.5

8. Inmoment

InMoment serves as a comprehensive experience management platform, positioning itself at the forefront of experience intelligence. This platform offers a suite of robust tools tailored for customer experience, employee experience, and market research endeavors. This empowers businesses to not only gather crucial data but also derive actionable insights that drive meaningful improvements and innovations.

InMoment Features

  • Goal Management
  • Knowledge Management
  • Multi-Channel Data Collection
  • Negative Feedback Management
  • Predictive Analytics


  • User interface
  • Customer Satisfaction
  • Dashboard insights


  • Costly premium-tier options
  • Difficult customization
  • Slow at times

Pricing- Available on requestG2 rating – 4.7

9. Typeform

Typeform excels in conducting conversational surveys, a method that presents participants with questions in a seamless, one-at-a-time format. This approach provides a more engaging and interactive survey-taking experience. The platform goes a step further by offering a rich selection of customizable template-based surveys, complete with a wide range of features. This versatility positions Typeform as a viable solution to businesses seeking an intuitive and user-friendly survey solution.

Typeform Features

  • Template-based surveys
  • Chatbot
  • Drag and drop survey creator
  • Multi-page forms
  • Skip/Branching logic
  • Data exporting


  • Survey Builder
  • Integrations with other applications
  • Multilingual surveys


  • Difficult customer assistance
  • Limited free plan
  • Expensive

Pricing- Available on requestG2 rating – 4.5

10. Jotform

Jotform offers a wide array of customizable templates that make collecting feedback, creating assessments, accepting reservations, and conducting market research a breeze. By removing the necessity for coding when creating surveys and providing a range of integrations, it not only simplifies but also improves these crucial tasks. This user-friendly platform is a valuable tool for businesses looking to efficiently manage various aspects of their operations.

Jotform Features

  • Survey builder
  • Custom fields
  • Approval flows
  • Customizable templates
  • Report builder
  • Form widgets


  • Embedded forms
  • Mobile forms


  • Restrictive conditional logic features
  • Limited responses and submissions
  • Glitches

Pricing- Available on requestG2 rating – 4.7

11. Qualtrics

Qualtrics is a top-notch platform known for its user-friendly features. It helps users create engaging surveys with various options. This means businesses can collect feedback in a way that's easy for people to respond to. With a range of features, Qualtrics lets businesses customize their surveys to get the information they need. This makes it a valuable tool for making informed decisions and improvements.

Qualtrics Features

  • Customer Profiles
  • Customer Segmentation
  • Data Analysis Tools
  • Data Import/Export
  • Data Visualization
  • Email Marketing
  • Face-to-Face
  • Idea Management


  • Features
  • User friendly
  • Professionalism
  • Research Services


  • Slow at times
  • Prolonged model classification process
  • Lacks some basic processes
  • Frequent interface changes
  • Difficult customer assistance

Pricing– Contact QualtricsG2 rating – 4.4

12. Qualaroo

Qualaroo's customer feedback survey tool offers a versatile platform that enables businesses to conduct surveys across various digital touchpoints, including websites, mobile apps, and prototypes. This approach allows for a comprehensive understanding of customer sentiment and preferences. What makes Qualaroo particularly noteworthy is its unique set of features that go beyond the capabilities of standard survey tools. These specialized functionalities are designed to capture contextual feedback, providing deeper insights into user experiences and preferences.

Qualaroo’s Features:

  • Supports various survey types.
  • Ready-to-use templates for quick deployment.
  • Flexible surveys with branching and skip logic.
  • Exit-intent surveys to reduce bounce rates.
  • Scheduled surveys after visitor activity.
  • Full control over survey appearance.
  • Visual editor, diverse question types, multilingual.
  • Seamless integration with popular tools.
  • IBM-powered Sentiment Analysis for insights.


  • Customizable surveys for user research.
  • Easy pulse-checking of customers.
  • Advanced targeting and reporting.
  • Response tagging for organization.


  • Slow Integrations
  • Expensive
  • Limited Integrations
  • Limited full survey customisation
  • Less additional features

Pricing– Contact QualarooG2 rating – 4.4

13. Salesforce Surveys

Salesforce, a globally recognized CRM platform, incorporates Salesforce Surveys as a component of its suite. This feature stands out as a noteworthy survey software, as it enables surveys to be hosted on a community cloud. By functioning like an app within your community, it provides the convenience of adding community users as guest users without the need for login credentials. This means that anyone with access to community pages can easily participate in the survey.

Salesforce survey Features

  • Offers a user-friendly editor for creating surveys with ease.
  • Enables mapping of feedback to existing customer records throughout the customer lifecycle.
  • Compatible with various Salesforce editions, including Classic, Lightning Experience, Enterprise, Performance, and more.
  • Provides a question library for convenient on-the-go survey creation.
  • Facilitates export of survey data for report generation and analysis within the dashboard.


  • Allows for personalized surveys.
  • Streamlines the process of analyzing and logging data.


  • Requires the purchase of a suite plan for access to surveys.

Pricing– Contact SalesforceG2 rating – 4.3

14. Zoho Surveys

Zoho Survey is part of Zoho's lineup, designed for gathering valuable customer insights. It provides surveys tailored for diverse purposes, including gauging customer satisfaction, educational feedback, market research, human resources evaluation, and employee contentment. It allows for up to 10 questions per survey and can collect up to 100 responses for each survey.

Zoho Survey Features

  • Pre-built templates and extensive question library.
  • Customizable surveys.
  • Offline surveys with online review.
  • Multilingual surveys (33 languages).
  • Live results tracking.
  • Advanced reporting, panel management, email marketing, and online polls.
  • Seamless integration with Zoho CRM, MailChimp, Slack, Webhooks, etc.
  • Dynamic surveys with multimedia, logic, and personalization.
  • Company branding in surveys.
  • Robust analytics with BI tools.


  • Automated NPS calculation.
  • Easy setup.
  • User-friendly survey design.
  • Free version offers many features.


  • Response collection pauses during updates.
  • Limited integrations.

Pricing– Contact ZohoG2 rating – 4.4

15. Forsta

Forsta offers itself as a scalable end-to-end feedback platform. This versatile tool enables you to effortlessly create and distribute surveys, as well as effectively manage and analyze the gathered feedback. Beyond that, it excels in providing comprehensive solutions for multi-channel employee experience, customer experience, and market research endeavors.

Forsta Features:

  • Expansive data collection via open API and flexible options.
  • Advanced data analysis tools, including text analysis.
  • Supports website and mobile-first surveys.
  • Enables multi-channel feedback collection and distribution.
  • Includes panel and poll management features.
  • Integrates rich media like audio, video, and images.
  • Seamless integration with Salesforce, Affectiva, Brandwatch,


  • Supports HTML, JavaScript, and CSS customization.
  • Easy editing and customization of survey templates.
  • Flexible integration options.


  • No industry-specific surveys.
  • Limited variety of pre-built surveys.

Pricing– Contact ForstaG2 rating – 4.2The information provided should cover everything you need to know if you're looking for customer experience management softwares. At this point, you should have a good idea that Survey2Connect stands out as a leading cloud-based Customer Experience (CX) management platform.Stay connected with Survey2Connect for more information.

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