The Quirk’s Event in New York City, held in July 2025, brought together leaders and professionals from the marketing-research and insights community. The event featured insightful sessions, real-world case studies, and an engaging expo hall where attendees could explore the latest tools, research solutions, and innovations. With its informal, collaborative atmosphere, the event offered valuable opportunities for networking, idea-sharing, and connecting with experts across the insights and CX ecosystem. We attended the New York chapter in July 2025.