As part of its vision to redefine travel, NEOM Airport aimed to develop a clear, unified view of its target customers to shape its retail and commercial strategy. With XEBO.ai, the airport transformed fragmented research into a cohesive, data-driven journey mapping framework.

By segmenting customer types and analyzing their motivations, needs, and expectations, XEBO.ai helped NEOM define experience drivers and build tailored journeys for each segment. This real-time, insights-led approach enabled NEOM to create a seamless and strategic experience blueprint—bridging customer data with future-facing airport planning.

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