Saudi Electricity Company (SEC), the Kingdom’s leading power provider, set out to unify its customer and employee experience programs under one seamless platform. With XEBO.ai, SEC deployed an on-premise Experience Management Solution that integrated both Voice of Customer and Voice of Employee initiatives.

The platform enabled smooth data migration, role-based access, and real-time insights across departments. As a result, SEC strengthened its feedback culture, enhanced operational efficiency, and deepened engagement with both customers and employees—supporting its mission of reliable and responsive service delivery.

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