HSBC, a global leader in banking and financial services, aimed to unify and strengthen customer experience across its branches. Faced with fragmented feedback and limited visibility into service performance, HSBC adopted XEBO.ai to implement a real-time, insight-driven feedback system.

The platform enabled automated post-transaction surveys, centralized feedback from all channels, and linked customer sentiment directly to staff KPIs. By integrating seamlessly with HSBC’s CRM, XEBO.ai empowered faster service recovery, improved decision-making, and enhanced customer and employee engagement—driving a more responsive and customer-centric banking experience.

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