Surveys are a goldmine ready to be mined but what if the gold you extract is not gold? Survey Response data is, today, used to make strategies, seek actionable insights and decide the future course of action. But all of this is only good if the data you have is reliable. With the help of a Quality check, you can establish a system where every survey response goes through a robust system of checks to ensure the data you get is genuine.
Quality Check comes into play at various stages including checking whether the response is genuine or not and checking if the survey went to the right audience or not. From checking for consistency to pre-screening your audience, there are steps you can take to improve the quality of your digital survey responses.
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