Join us at the 3rd edition of XE-Live, Riyadh, to see how AI is helping organizations move from listening to understanding, from insights to action, and from CX measurement to CX intelligence. Expect real use cases, honest conversations, and practical ideas designed for Saudi Arabia’s next phase of digital growth.
XE-Live KSA began as a focused gathering for CX leaders who wanted more than surface-level conversations. What started as a single event has grown into a trusted platform for the CX community in Saudi Arabia.
Each edition has built on the last, driven by strong participation, meaningful discussions, and tangible takeaways that leaders can apply within their organisations.
At XE-Live, you can expect:
->Practical CX insights from leaders operating in Saudi and regional contexts.
->Live discussions on AI, analytics, and experience intelligence.
->Unfiltered conversations around challenges, failures, and lessons learned.
->Meaningful networking with peers shaping CX across industries.
The third edition of XE-Live KSA on 10 February 2026 focuses on how organisations can move from listening to acting at scale. As Saudi Arabia accelerates its digital and service transformation, XE-Live 2026 will explore how CX leaders can stay ahead, stay relevant, and stay human.
Fuel up and network with fellow attendees
Welcome address and a glimpse into the future of Customer Experience and how it is evolving in Saudi Arabia by [TBD],
Deep dive with [TBD] how automation is going to play a major part in creating future ready experiences.
Gain valuable insights from {TBD} on The Cost of Intelligence and brands must do to adopt AI-powered CX
Marking a milestone collaboration to power the future of CX solutions in KSA.
Marking a milestone collaboration to power the future of CX solutions in KSA.
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